Category Archives: Marketing

Interesting Marketing Dilemma

I’ve been working on turning idea that originally came to me 20 years ago into an app. In the process, it’s taking some interesting twists and turns.

It all started out 20 years ago while I was at a sound healing conference. Some of us were sitting around talking about different things, and we got onto the topic of guided meditations (GMs). At one point, someone complained about the fact that GM tapes and CDs tend to be expensive ($15-$30) and you only listen to them two or three times.

Now, there are some really interesting reasons why that’s the case that I’m not going to get into here, but it highlighted a problem. After a little while, I mentioned that I was a software developer, and someone suggested I come up with a way to generate randomized GMs via software.  Continue reading

Uber, Lyft, and Market Disruptions

To make a little extra money, I decided to check out Uber and Lyft, a couple of ride-sharing services here in Phoenix. I’ve been driving for Uber since the beginning of September, and Lyft since the beginning of October. Overall, I spend about 20 hours driving each week and typically pull in over $400 net (after they take out their 20% commissions).

I find these services fascinating on several levels. Continue reading