Tag Archives: Apple Watch

The New Apple Watch — What’s The Big Deal?

Someone posted a rant on FB about why companies like Apple insist on focusing their might on such trivial and non-essential products like the Watch that they just announced yesterday (9/9). There are two contexts this person is missing, IMHO.

First of all, when the economy takes a nose-dive and average disposable income drops significantly, you might as well be asking why cosmetics and gadgets targeting people’s egos takes less of a hit than things you might consider more significant to peoples’ basic survival instincts? Apple seems to thrive in such an environment. So what? Ego-driven marketing is a huge business.

A better question to ask is Continue reading